Weightless Body & Lift for Fine, Color-Treated Hair!

Boost volume and body with Pureology Pure Volume Shampoo, a sulfate-free, lightweight formula designed to cleanse, strengthen, and add long-lasting lift to fine, flat hair. Infused with Wheat Protein and Eucalyptus Leaf Extract, this volumizing shampoo removes buildup, enhances fullness, and improves manageability—all while protecting color-treated hair from fading. The result? Bouncy, lightweight, and vibrant hair with enhanced volume and movement.

Bigger, fuller, more vibrant hair—volume that lasts!

Features:

• Boosts Volume & Fullness – Wheat Protein strengthens strands while adding body and lift.
• Lightweight Formula – Cleanses without weighing hair down, leaving it airy and voluminous.
• Color Protection Technology – Helps maintain and extend the vibrancy of color-treated hair.
• Removes Buildup – Gently eliminates excess oil and impurities for a fresh, clean feel.
• Sulfate-Free & Vegan – Professional-grade formula free of harsh ingredients.